With the increasing living standards of residents, it is obvious that the behavioral motivation of pet raising is no longer simply for the entertainment of the whole family. With the rise of new consumer groups, diversified lifestyle and life concept, and the increase of people living alone, the “post-90s” generation has become the main force of pet raising group, and the number of pet owners among the young, highly educated and high-income groups has been increasing. As social phobia and stay-at-home culture permeate, as well as internal and peer pressure associated with struggles in big cities, more and more young people seek spiritual comfort by projecting their emotions on pets. Tmall has also launched the pet category, in 2021 Singles Day, 7 subcategories of consumption increased significantly, 49 pet brands joined the ten million club.
It can be seen that there is a broad blue ocean market for pet supplies. However, due to the broad classification of pet supplies, the packaging forms are also diversified. Generally, pet snacks are bagged and canned, while hairballs for cats to play with are mostly packaged in boxes. Hengli Packaging will customize the plan according to the product characteristics, through professional automation technology, to help customers complete the packaging work, improve the product packaging level.