Laundry clotting beads were introduced into China by P&G in 2014, and then domestic brands successively increased their weight and launched multi cavity clotting beads integrating washing and nursing. The research shows that the main purchase channels of this kind of independently packaged concentrated washing and nursing products are concentrated online, and the main consumers are young people. According to the data, the post-90s are the main consumers of laundry beads, accounting for more than 50%, of which the 90-95 accounts for the highest proportion, accounting for 32%, and the post-95 accounts for 23%. On the whole, the laundry beads have the advantages of convenience and quickness, and they have a strong appeal to the young generation. In addition, the young generation has a strong ability to accept new things faster, so the laundry beads are mainly young people at present. It is expected that with the continuous penetration of laundry beads, it is expected to be popularized to all ages.
The Research Report on the Market Operation Situation and Investment Strategy of China’s Laundry Coagulation Industry from 2022 to 2027 released by Huajing Industry Research Institute pointed out that the year 2020, when the epidemic broke out, was a good opportunity for the development of laundry beads. The turnover of a brand on the e-commerce platform exceeded 100 million, with a year-on-year growth rate of more than 200%. For manufacturers, concentrated laundry beads are very profitable, even saving 7% of the packaging cost and 4.2% of the freight. It can be seen that there is still a large market penetration space for laundry beads. With the rising consumer awareness and acceptance, laundry beads are expected to become the main force in the future laundry market.
With the increasing expansion of the laundry bead market, the demand for its automated packaging has become increasingly strong. Hengli Packaging is fully capable of helping this type of product innovate its packaging form and improve its packaging level by relying on its own technical advantages when receiving inquiries from relevant customers.