When quick-frozen food vs freeze-dried food,which one will you pick?
Release Date : 2022-09-03
In today’s food market, innovation seems to have become the first driving force of production. In order to cater to consumers’ tastes, habits and even aesthetics, major new and old food companies are vying to be involved, and upgrading is very fast. Ever since Hengli Packaging expanded its business module in the food field, it has received the demand of many food manufacturers for automated packaging, and has successfully achieved cooperation with such famous enterprises as Wufangzhai and Tongyi. According to the long-term observation of Hengli Packaging on the food market, it is found that in the field of ready to eat, the competition trend between quick frozen food and freeze-dried food has gradually emerged, so the following will make a detailed comparison between the two to see which is more popular with current consumers!
Quick freezing vs freeze-drying
From the perspective of product characteristics, quick-frozen food uses low temperature environment to keep raw food fresh, while freeze-dried food uses special freeze-drying processing technology to ensure that food will not rot and deteriorate, and that food protein and other nutrients will not be lost. The early food freeze-drying technology is applied in the military and aviation fields, and the longer shelf life is convenient for transportation, storage and eating. Today, the advantages of freeze-dried food in the consumer market are increasingly prominent. For manufacturers, there is no need to transport frozen food in the whole cold chain to save costs; For consumers, they do not need to occupy the freezer, store at room temperature, and save space. It can be seen that freeze-dried food can meet the needs of many parties and is indeed cost-effective.
Cooking vs brewing
After decades of development, both categories and brands of quick-frozen food have been quite sound. From dumplings and steamed buns to all kinds of snacks, semi-finished products in the form of boiling or steaming are indeed much faster and more convenient than family crafts starting from kneading noodles. However, with economic development and the adjustment and upgrading of consumption structure, especially for young consumers, the use of quick-frozen food has become cumbersome, At this time, the freeze-dried food that appeared at the right time to fill the market vacancy immediately attracted attention. A food brand that started with hot and fast food has launched instant boiled wonton. Once it was put on the shelves, it triggered a frenzy of competition. The production method of brewing for 5 minutes to restore real and delicious food has grasped the lazy life mentality of the current “Generation Z” young people seeking convenience and efficiency, and not only that, but also saved the follow-up steps of washing dishes and cleaning. The shopping psychology of the target group is easy to handle.
Which is the young consumers’ type?
In fact, the purpose of quick frozen food and freeze-dried food is to create fast food that is easy to cook and save time for consumers. Therefore, their target audience is relatively broad. Housewives, elderly people living alone, single office workers, etc. tend to buy fast food as daily reserves. Especially in the current epidemic situation, “hoarding” has obviously become the basic survival guarantee for urban people. Compared with quick-frozen food, freeze-dried food is more popular with young consumers because of the simple cooking method of directly brewing without firing. At present, most of the composition of the consumer market has been dominated by “Generation Z” young people, whose cooking skills have deteriorated and the pace of life has accelerated, so they have higher requirements for food. They should also pay attention to efficiency when making food on the basis of good taste.
It takes only 5 minutes to brew a bowl of hot small wonton with hot water. It is convenient and delicious, and it can meet the time and appetite at the same time. Although the freeze-dried food market is still dominated by fruit drinks so far, instant wonton has opened up a market and occupied the highland of wonton category. It is believed that more freeze-dried food will emerge in the consumer market in the future, providing more choices for everyone’s daily diet.
Hengli Packaging and Quick Frozen and Freeze Dried Food
Due to its outstanding automatic packaging strength, Hengli Packaging also has many successful cases of cooperation with quick-frozen food and freeze-dried food, which is handy for any packaging form. According to previous experience, the whole packaging process of quick frozen food needs to be operated in a low temperature environment. The vibrating track is smooth in material handling. Photoeyes can accurately identify the shape. The automatic counting equipment can form a complete packaging production line with the packaging equipment at the front and back ends. Whether it is bagging or cartoning, the packaging task can be easily completed.
Because the freeze-dried food is made by special technology, its texture is thin, fragile and fragile. In view of this special situation, Hengli Packaging has customized a personalized plan, adjusted the equipment structure, grasped the vibration amplitude, summarized the most suitable operating parameters for material flow, and can achieve real-time interaction through the electronic screen to check the equipment operation status at any time. Through this series of considerate full flow program services, the excellent performance of Hengli Packaging Automation Equipment has successfully completed the production task and left a deep impression on customers, which will also lay a foundation for subsequent cooperation and development.
Summary
In fact, quick-frozen food has occupied a part of the market share due to its long history of development, but its disadvantages have also begun to highlight. At this time, the emergence of freeze-dried food has filled the gap of consumers’ actual demand, with huge market potential. Hengli Packaging has decades of rich experience in automatic counting packaging. Whether it is quick frozen food or freeze-dried food, it can rely on reliable and professional technology and considerate and efficient services of Hengli Packaging to achieve demand, improve packaging level and enhance market competitiveness.
When quick-frozen food vs freeze-dried food,which one will you pick?
Release Date : 2022-09-03
In today’s food market, innovation seems to have become the first driving force of production. In order to cater to consumers’ tastes, habits and even aesthetics, major new and old food companies are vying to be involved, and upgrading is very fast. Ever since Hengli Packaging expanded its business module in the food field, it has received the demand of many food manufacturers for automated packaging, and has successfully achieved cooperation with such famous enterprises as Wufangzhai and Tongyi. According to the long-term observation of Hengli Packaging on the food market, it is found that in the field of ready to eat, the competition trend between quick frozen food and freeze-dried food has gradually emerged, so the following will make a detailed comparison between the two to see which is more popular with current consumers!
Quick freezing vs freeze-drying
From the perspective of product characteristics, quick-frozen food uses low temperature environment to keep raw food fresh, while freeze-dried food uses special freeze-drying processing technology to ensure that food will not rot and deteriorate, and that food protein and other nutrients will not be lost. The early food freeze-drying technology is applied in the military and aviation fields, and the longer shelf life is convenient for transportation, storage and eating. Today, the advantages of freeze-dried food in the consumer market are increasingly prominent. For manufacturers, there is no need to transport frozen food in the whole cold chain to save costs; For consumers, they do not need to occupy the freezer, store at room temperature, and save space. It can be seen that freeze-dried food can meet the needs of many parties and is indeed cost-effective.
Cooking vs brewing
After decades of development, both categories and brands of quick-frozen food have been quite sound. From dumplings and steamed buns to all kinds of snacks, semi-finished products in the form of boiling or steaming are indeed much faster and more convenient than family crafts starting from kneading noodles. However, with economic development and the adjustment and upgrading of consumption structure, especially for young consumers, the use of quick-frozen food has become cumbersome, At this time, the freeze-dried food that appeared at the right time to fill the market vacancy immediately attracted attention. A food brand that started with hot and fast food has launched instant boiled wonton. Once it was put on the shelves, it triggered a frenzy of competition. The production method of brewing for 5 minutes to restore real and delicious food has grasped the lazy life mentality of the current “Generation Z” young people seeking convenience and efficiency, and not only that, but also saved the follow-up steps of washing dishes and cleaning. The shopping psychology of the target group is easy to handle.
Which is the young consumers’ type?
In fact, the purpose of quick frozen food and freeze-dried food is to create fast food that is easy to cook and save time for consumers. Therefore, their target audience is relatively broad. Housewives, elderly people living alone, single office workers, etc. tend to buy fast food as daily reserves. Especially in the current epidemic situation, “hoarding” has obviously become the basic survival guarantee for urban people. Compared with quick-frozen food, freeze-dried food is more popular with young consumers because of the simple cooking method of directly brewing without firing. At present, most of the composition of the consumer market has been dominated by “Generation Z” young people, whose cooking skills have deteriorated and the pace of life has accelerated, so they have higher requirements for food. They should also pay attention to efficiency when making food on the basis of good taste.
It takes only 5 minutes to brew a bowl of hot small wonton with hot water. It is convenient and delicious, and it can meet the time and appetite at the same time. Although the freeze-dried food market is still dominated by fruit drinks so far, instant wonton has opened up a market and occupied the highland of wonton category. It is believed that more freeze-dried food will emerge in the consumer market in the future, providing more choices for everyone’s daily diet.
Hengli Packaging and Quick Frozen and Freeze Dried Food
Due to its outstanding automatic packaging strength, Hengli Packaging also has many successful cases of cooperation with quick-frozen food and freeze-dried food, which is handy for any packaging form. According to previous experience, the whole packaging process of quick frozen food needs to be operated in a low temperature environment. The vibrating track is smooth in material handling. Photoeyes can accurately identify the shape. The automatic counting equipment can form a complete packaging production line with the packaging equipment at the front and back ends. Whether it is bagging or cartoning, the packaging task can be easily completed.
Because the freeze-dried food is made by special technology, its texture is thin, fragile and fragile. In view of this special situation, Hengli Packaging has customized a personalized plan, adjusted the equipment structure, grasped the vibration amplitude, summarized the most suitable operating parameters for material flow, and can achieve real-time interaction through the electronic screen to check the equipment operation status at any time. Through this series of considerate full flow program services, the excellent performance of Hengli Packaging Automation Equipment has successfully completed the production task and left a deep impression on customers, which will also lay a foundation for subsequent cooperation and development.
Summary
In fact, quick-frozen food has occupied a part of the market share due to its long history of development, but its disadvantages have also begun to highlight. At this time, the emergence of freeze-dried food has filled the gap of consumers’ actual demand, with huge market potential. Hengli Packaging has decades of rich experience in automatic counting packaging. Whether it is quick frozen food or freeze-dried food, it can rely on reliable and professional technology and considerate and efficient services of Hengli Packaging to achieve demand, improve packaging level and enhance market competitiveness.
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